Sherman, Conn. USA, January 13, 2010— TRAVDEX, the one-stop shopping trade show for travel technology, announced today a partnership with Boutique & Lifestyle Lodging Association, the association focused on expanding marketing initiatives for boutique lodging members, to promote a groundbreaking summit of leading travel industry trade organizations at the inaugural TRAVDEX in May 2010.
“It makes perfect sense for Boutique & Lifestyle Lodging Association to partner with and help to promote TRAVDEX,” says Frances Kiradjian, founder, Chair and Publisher of
BLLA. “Our members are highly interested in new technology and marketing solutions that will help them become more successful in their endeavors. TRAVDEX is the perfect fit for that.”
TRAVDEX brings together travel technology sellers and travel industry suppliers, intermediaries and other technology purchasers in a global trade show. TRAVDEX debuts May 5-7, 2010 at the Cobb Galleria Centre in Atlanta and is produced by PhoCusWright Inc., the leading authority on how travelers, suppliers and intermediaries connect.
“Technology enables innovation, and TRAVDEX showcases the best and the brightest players in travel technology,” said Philip C. Wolf, president and CEO of PhoCusWright. “We are thrilled to be working with BLLA and their participating members will enhance the experience at this premier travel technology event.”
TRAVDEX registration is now open. To purchase a ticket or exhibition space, visit www.travdex.com. Early pricing is in effect through January 31.

About PhoCusWright Inc. PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making.
PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.
To complement its primary research in North America, Europe and Asia, PhoCusWright produces several high-profile conferences in the U.S. and Germany, and partners with conferences in the U.K., China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.
The company is headquartered in the United States, with offices in Germany and India.
About TRAVDEX is the one-stop shopping trade show for travel technology products, solutions and professional services targeting the global travel tourism and hospitality industry. TRAVDEX is produced by PhoCusWright Inc., the travel industry research authority on how travelers, suppliers and intermediaries connect. The trade show features buyer-seller appointments, exhibition space, sponsored events and business networking opportunities for companies that sell technology products, solutions and professional services to the global travel industry. The inaugural TRAVDEX will be held May 5-7, 2010 at the Cobb Galleria Centre in Atlanta. See TRAVDEX on Twitter.

BLLA was created to be the unifying voice of this unique sector within the hospitality industry. It will be the “One Place” to find and book all boutique & lifestyle hotels for the consumer as well as for the agency communityBy pooling  resources, independent owners and groups have the opportunity to successfully compete on a level playing field with major hotel companies, and market themselves to meet the ever-increasing demand from discerning boutique-seeking clients.

Our association members and contributors will benefit from a number of powerful distribution channels that will deliver incremental upscale revenue streams  In addition to the advantage of incremental business from extra distribution channels, members benefit from access to research papers, webinars, industry reports and a whole host of helpful and practical education and business development resources. Members include brands and properties (owners/managers/staff), suppliers who desire to reach this hospitality sector, travel agents and corporate travel managers, individuals, hotel corporate offices, hospitality students and the press. Click here to become an official Member of the Association.

Lastly and significantly, we’re giving members the chance to take control of their industry – how it’s defined and represented, and how it will grow and evolve in the future – to ensure the boutique and lifestyle sector reaps the rewards it deserves.

BLLA is headquartered in the U.S. with offices in Madrid.
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