Sherman, Conn. USA, October 21, 2009—TRAVDEX™, the one-stop shopping trade show for travel technology, announced today a partnership with Hospitality Sales and Marketing Association International (HSMAI) to promote the inaugural TRAVDEX™ in May 2010.

“The collection of diverse technology tools that enable business to be captured in the travel sectors today is truly amazing. We are excited to see them all under one roof with an opportunity for the industry to learn more about each of them,” said Robert A. Gilbert, CHME, CAE, president and CEO, HSMAI.

TRAVDEX™ brings together travel technology sellers and travel industry suppliers, intermediaries and other technology purchasers in a global trade show. TRAVDEX™ debuts May 5-7, 2010 at the Cobb Galleria Centre in Atlanta. TRAVDEX™ is produced by PhoCusWright Inc., the leading authority on how travelers, suppliers and intermediaries connect.

HSMAI joins the OpenTravel Alliance, Hospitality Upgrade and ATME as the first group of partners within the travel, tourism and hospitality industry to announce its support of TRAVDEX™, which will bring together executives from the travel industry for business networking and deal-making sessions.

“Technology enables innovation, and TRAVDEX™ showcases the best and the brightest players in travel technology,” said Philip C. Wolf, president and CEO of PhoCusWright. “We are thrilled to be working with HSMAI to attract their members to this premier industry gathering of sellers and buyers. HSMAI members are a savvy group of sales and marketing executives who understand the importance of technology, and TRAVDEX™ will provide one-stop shopping for a wide variety of their technology requirements.”

TRAVDEX™ registration is now open and early bird pricing is available through November 30. To purchase a ticket or exhibition space, visit www.travdex.com.

About PhoCusWright Inc.

PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making.

PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.

To complement its primary research in North America, Europe and Asia, PhoCusWright produces several high-profile conferences in the U.S. and Germany, and partners with conferences in the U.K., China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.

The company is headquartered in the United States, with offices in Germany and India.

About TRAVDEX™

TRAVDEX™ is the one-stop shopping trade show for travel technology products, solutions and professional services targeting the global travel tourism and hospitality industry. TRAVDEX™ is produced by PhoCusWright Inc., the travel industry research authority on how travelers, suppliers and intermediaries connect. The trade show features buyer-seller appointments, exhibition space, sponsored events and business networking opportunities for companies that sell technology products, solutions and professional services to the global travel industry. The inaugural TRAVDEX™ will be held May 5-7, 2010 at the Cobb Galleria Centre in Atlanta.

About HSMAI

HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information, contact HSMAI via 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the Web site at www.hsmai.org.

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© 2009 PhoCusWright Inc., Sherman, CT United States

+1 860 350-4084 www.phocuswright.com