Sherman, Conn. USA, September 9, 2009–TRAVDEX™ the one-stop shopping trade show for travel technology, announced today a partnership with the OpenTravel Alliance to promote a groundbreaking summit of leading travel industry trade organizations at the inaugural TRAVDEX™ in May 2010.

“OpenTravel’s mission is to provide robust XML-based connectivity solutions and specifications to the entire travel industry,” said Valyn Perini, executive director of OpenTravel. “By partnering with TRAVDEX, we can bring more attention to the need for e-distribution standards and engage directly with leading technology providers, integrators and buyers from across every industry segment.”

TRAVDEX™ brings together travel technology sellers and travel industry suppliers, intermediaries and other technology purchasers in a global trade show. TRAVDEX™ debuts May 5-7, 2010 at the Cobb Galleria Centre in Atlanta. TRAVDEX™ is produced by PhoCusWright Inc., the leading authority on how travelers, suppliers and intermediaries connect.

The OpenTravel Alliance is the first travel, tourism and hospitality industry association to announce its support of the TRAVDEX™ industry summit, which will bring together executives from the travel industry for business networking and deal-making sessions beyond the buyer-seller interactions of the TRAVDEX™ trade show.

“Technology enables innovation, and TRAVDEX™ showcases the best and the brightest players in travel technology,” said Philip C. Wolf, president and CEO of PhoCusWright. “We are thrilled to be working with the OpenTravel Alliance to attract their members and other trade associations to this premier industry gathering of sellers and buyers.”

About PhoCusWright Inc.

PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making.

PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.

To complement its primary research in North America, Europe and Asia, PhoCusWright produces several high-profile conferences in the U.S. and Germany, and partners with conferences in the U.K., China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.

The company is headquartered in the United States, with offices in Germany and India.

About TRAVDEX™

TRAVDEX™ is the one-stop shopping trade show for travel technology products, solutions and professional services targeting the global travel tourism and hospitality industry. TRAVDEX™ is produced by PhoCusWright Inc., the travel industry research authority on how travelers, suppliers and intermediaries connect. The trade show features buyer-seller appointments, exhibition space, sponsored events and business networking opportunities for companies that sell technology products, solutions and professional services to the global travel industry. The inaugural TRAVDEX™ will be held May 5-7, 2010 at the Cobb Galleria Centre in Atlanta.

About the OpenTravel Alliance

The OpenTravel Alliance’s mission is to engineer specifications to ensure traveler and supplier information flow smoothly throughout travel, tourism and hospitality. OpenTravel creates, expands and drives adoption of open specifications, including but not limited to the use of XML, for the electronic exchange of business information among all sectors of the travel industry.

OpenTravel is comprised of companies representing airlines, car rental firms, hotels, cruise lines, railways, leisure suppliers, service providers, tour operators, travel agencies, solutions providers, technology companies and distributors.

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© 2009 PhoCusWright Inc., Sherman, CT United States

+1 860 350-4084 www.phocuswright.com