Over on PhoCusWright Connect we have covered mobile as the next platform for travel and in earlier posts also taken a look at some of the top iPhone Apps for travel. Some of them like Yelp and Metro Paris have recently started to feature augmented reality. Metro Paris was, according to some, the first of its kind for download on the iPhone App store. It is certainly a good example of what these apps will offer in terms of improved user experience.

In this article Venture Beat takes a closer look at some of the augmented reality start ups and evaluates them based on various criteria. It is clear that the field is getting crowded with new players and a number of them will certainly address the travel category like the two mentioned above. We will follow the developments here and keep you informed as this is one of the features with an impact, especially on mobile travel.